As the world moves into a new era of life, many are left to wonder how we can progress and make this transition as seamless as possible. One of the most essential questions in this discussion is how we can use art to create a more vibrant and functional atmosphere within our cities.
Art has been used for hundreds of years to bring people together, give people a voice, and enrich culture. But what role does art play in creating effective "places"? Well, here's where the concept of placemaking comes into play.
Let's find out what role art plays in placemaking and how RevArt can integrate the role of art in creating a better place.
What is creative placemaking?
Creative placemaking is a term you may have heard before, usually about urban development or city planning projects. It means the strategic use of arts and culture by different partners. Influencing and reshaping a place's physical and social character to kickstart economic growth
One way to do this is by getting involved with local artists from all areas of the art world, including painters, sculptors, historians, and architects. All these expressions can bring something unique to your community. Creative placemaking has huge potential for positively impacting our cities.
A deep connection between art and placemaking
The connection between art and placemaking is nothing new. For centuries, communities have recognized that art is used to shape their environment. From sculptures in public squares to murals on building exteriors, art has been a powerful tool in creating places people feel connected to and proud of.
According to a study, 73% of Americans believe the arts help them understand other cultures better. An overwhelming 86% think art and cultural facilities are essential to economic growth and local businesses.
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For realtors, marketing firms, PR firms, and architectural and urban design companies, art can bring identity to a space. It can also help boost community engagement and provide a more meaningful experience for those who spend time in the area.
Creative placemaking can attract new businesses or encourage investment. It is where RevArt feels like heaven for all the creative pacemakers. RevArt brings together people who want to buy and sell art and gives artists of all kinds a place to grow, no matter what they do.
The approach of art-based placemaking is not just limited to creating a visual appeal. It also generates an emotional connection between people and places, fostering a sense of community and belonging.
This type of placemaking isn't just about aesthetics. It can bring together different cultures and instigate creativity and innovation in businesses.
The two most popular approaches for incorporating art into placemaking are:
1. Public art
Public art is a remarkable tool for community building. By purposefully intervening in cultural spaces with art, bridges are formed between people of different backgrounds, making way for meaningful connections.
Many cities around the world have started public art programs to encourage people to be creative and appreciate art. It is mandating a minimal portion of total construction expenses (typically between 0.5 and 20 percent) be allocated toward community artwork programs.
2. Community arts
Community arts involve art-based participatory approaches to placemaking. It's a process that encourages individuals and organizations to create artwork that reflects their community's unique qualities.
It helps build a collective identity and promotes cultural exchange between different stakeholders. Using this method, people will be able to improve their mental health and learn useful skills. Also, a sense of community grows as people in the program share their ideas with each other.
3 Key tenets of creative placemaking
Just like every painting is not the Mona Lisa, every place isn't a vibrant and thriving space. The three key tenets that are significant to the success of any placemaking project are:
Every place has unique characteristics that make it special. Placemaking highlights a place's features, such as its physical landscape, culture, and historical significance.
To make a place successful, it's essential to understand the context and culture of an area and know how they are intertwined.
2. Community engagement
The process of placemaking is not simply a top-down affair. It must include all stakeholders' voices, from local businesses to artists and community members.
Having everyone take part in making decisions gives them a sense of ownership, which is important for the success and longevity of any project.
3. Community development systems
Creative placemaking can only truly succeed when the local economy is boosted. A strong network of community groups, businesses, and non-profits will help the area's economy grow and encourage creativity.
To be successful, placemaking projects need to include community-based art projects, public art installations, and long-term creative projects.
At RevArt, we provide an easy platform to connect these stakeholders and help bring together the ideas from all groups involved in a project to make it a reality.
We also give artists a lot of tools to help them build a career in creative placemaking, so they don't have to keep looking for opportunities on their own.
Companies and small businesses can quickly find the talent they need for any kind of project they can think of by using our platform.
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Art and creative placemaking are boosting the real estate market
The trend began with the most obvious ideas: adorning walls with hanging artwork and creating areas in the corner for freestanding sculptures. Now developers understand how art could considerably impact the purchase of real estate. They have learned to enjoy making unique and creative pieces that fit into even the smallest spaces that have been ignored.
It can be seen in city streets, parks, cafes, and other places where art is used to create a sense of place. Placemaking aims to make the area more attractive, and ultimately, it is doing just that.
Art can be beneficial not only for its aesthetics, but also as a tool for attracting positive attention and investment into a community. With public art, developers can create a sense of pride among the area's residents and show potential investors that there is something special about this particular place.
The presence of art in a city also has a direct effect on the prices of homes. Studies have shown that properties near works of art tend to be more valuable than those without them. So with the right placement, developers can use art as an effective tool for boosting the real estate market.
RevArt is a perfect place for artists and real estate investors
RevArt is the game changer, connecting real estate investors, developers, and fine art. Placemaking is more important than ever for real estate investors to think about when looking for places to buy. We have achieved tremendous successes with our events and exhibitions, some of which are:
- RevArt partnered in a holiday walk that featured interactive art installations with local Texas artists for better public engagement and community integration.
- RevArt and Greystar joined hands to create an awesome art gallery for their tenants in the Financial District of New York City. This way, the artists get the needed exposure and can show their work publicly. The gallery visitors gained access to an art-filled environment that enhanced their experience.
- We also proudly introduced the inaugural exhibition in Georgia, a captivating display of artwork that cultivates healing and restoration. RevArt is revolutionary in its approach to placemaking. It focuses on integrating artistic concepts and creating career development and marketing strategies.
So, with RevArt, you can turn any dull space into a lively, attractive one by putting up unique artwork that goes well with the rest of the house. Increasing a property's curb appeal can help bring in more buyers and raise its value. With our platform, you can get access to a wide range of art pieces from talented artists all over the world.