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How Does an Artist Sell Their Art Through a Gallery


As an artist, few things are more exciting than the prospect of selling your art. Not only does it allow you to share your talent with the world, but it can also provide a source of income and recognition for your work. While there are various ways to sell contemporary art, selling through a gallery can be particularly advantageous for artists. In this article, we'll explore the benefits of selling art through a gallery, discuss how to find the proper gallery, and outline the steps you'll need to take to sell your art through a gallery successfully.


Finding the Right Gallery

The first step in selling your art through a gallery is finding the right gallery to represent your work. This requires some research and legwork, but ensuring that your art is shown in the best possible light and reaches the right audience is essential. Here are some tips for finding the right gallery:


  • Research Different Galleries

Start by researching galleries in your area that showcase the type of art you create. Look for galleries showcasing artwork in a similar style, medium, or genre. This will help you narrow your search and find galleries more likely to be interested in your work.


  • Attend Art Exhibitions and Shows

Attending art exhibitions and shows is another great way to find galleries interested in showcasing your work. This is an opportunity to meet gallery owners and curators, see their collections, and understand whether they would fit your art well.


  • Schedule Visits to the Galleries

Once you have a list of galleries that match your style, make appointments to visit each one in person. This will allow you to see the gallery space, meet with the staff, and understand whether your art would fit their collection well.


Preparing Your Art for Sale


  • Ensure Your Art Is of High Quality and Ready for Sale

Before you approach a gallery to sell your artwork, it's essential to ensure that it is of high quality and ready for sale. This means creating finished, polished pieces aligned with your artistic vision. Consider investing in high-quality materials and tools to make your artwork. This will improve the quality of your finished pieces and demonstrate your commitment to your craft to potential buyers.


  • Price Your Art Appropriately

Ensuring that your artwork is appropriately priced for the gallery is also crucial. This means researching the pricing trends for similar pieces of art in your area and considering the costs of materials and the time and effort you've invested in each piece. Be honest about how much your art is worth, and don't overprice it. This can turn away potential buyers and hurt your reputation in the art world.


  • Consider Framing or Mounting the Artwork

Finally, consider framing or mounting your artwork for display in the gallery. This can help your pieces stand out and create a more polished and professional impression on potential buyers. Be sure to use high-quality materials that complement your artwork and avoid distracting or overly elaborate frames that may detract from the beauty of your pieces.


photo exhibition

   Image by Gerd Altmann Pixabay

Approaching the Gallery


  • Prepare a Portfolio of Your Work for the Gallery

Once you've prepared your artwork for sale, it's time to approach a gallery to showcase your work. This means creating a portfolio of your best pieces to present to the gallery, highlighting your unique artistic vision and style. Be sure to include various pieces in your portfolio, showcasing your range as an artist and demonstrating your ability to create cohesive collections of work.


  • Identify the Right Person to Approach

Identifying the appropriate person to approach at the gallery is also essential. This may be a curator, manager, or other staff member responsible for selecting artists and managing exhibitions. Research the gallery's mission and focus and the types of artists and artwork they typically feature. This will help you tailor your approach and increase your chances of success.


  • Negotiate and Discuss the Terms of the Gallery Contract

When approaching the gallery, be prepared to negotiate and discuss the terms of your contract. This may include commission rates, exhibition dates, and other details related to the sale and display of your artwork. Be clear about your expectations and be willing to compromise to reach a mutually beneficial agreement. Remember that galleries are businesses and must earn a profit to stay afloat. Your willingness to work with them and create a positive working relationship can go a long way toward securing a successful sale.


Exhibition and Sales


  • Coordinate the Exhibition of Your Art

Once you've secured a contract with the gallery, it's time to coordinate the exhibition of your art. This means working closely with the gallery staff to determine the best display arrangements for your pieces and promoting the exhibition to potential buyers and the wider art community.


  • Attend the Opening Night of the Exhibition

One of the most critical aspects of promoting your artwork is attending the exhibition's opening night. This is an opportunity to meet potential buyers, answer questions about your art, and generate interest in your work. Be sure to dress professionally and be ready to engage with visitors, highlighting the unique qualities of your pieces and sharing your creative process.


  • Discuss Sales Details with the Gallery and Agree on Pricing

During the exhibition, discuss sales details with the gallery staff and ensure that you agree on pricing and commissions. This may involve negotiating with buyers and discussing payment arrangements, so be prepared to be flexible and accommodating to ensure a successful sale.



If you are on your way to successfully selling your art through a gallery, finding the proper gallery, working with an art consultant, and preparing your art for sale are crucial steps. Remember to approach the gallery with confidence and be ready to negotiate. Once your artwork is displayed, attend the opening night to meet potential buyers and generate interest. Keep striving to sell your art, and remember, RevArt has an artist program to help you along the way. Happy selling